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[top] - [edit]1903-1929 (serial numbers)


Production YearSerial NumbersModels ProducedNotes
1903n/aDouble Ring (1903-1906)Company is managed by investor John J. Joyce, while King Camp Gillette continues employment with Crown Cork as sales manager in London, UK. William Nickerson is employee #1. First ad in fall issue of System. Annual sales: 51 razors and 168 blade packs.
19041-45424Old Type (1904-1929, including Single Ring, Ball-End, etc.)First patents granted November 15, 1904: 775,134 and 775,135. Annual sales exceed 90,000 razors (note that serial numbers did not begin until midway through the year, and Gillette estimates that approximately 55,000 were produced without serial numbers). King Camp Gillette returns to US and rejoins company as a vice-president, later honorary president.
190545425-370424International expansion begins with sales in UK and blade manufacturing in France.
1906370425-770424
1907770425-A195424
1908A195425-A675857Diamond logo in use.
1909A675858-B222220
1910B222221-B697600John J. Joyce buys out most of King Camp Gillette's stock. Gillette remains honorary president, but effectively retires.
1911B697601-C80508
1912C80509-C260238
1913C260239-C407806
1914C407807-C578360Nickerson invents an automatic honing machine, allowing increased blade production.
1915C578361-C911806Launch of Milady Décolleté, first women's razor.
1916C911807-D516474Joyce retires to California, dies shortly afterward leaving controlling shares to John E. Aldred.
1917D516475-E449207Military SetsAldred reorganizes Gillette as a Delaware corporation. Annual sales exceed 1.1M razors.
1918E449208-J7344All J Series are WWI production. Annual sales near 5M razors in 1918.
1919J7345-K927216
1920K927217-N459887Annual sales exceed 2.1M razors in 1920.
1921N459887-N999999, P1-P679777, 1A-863912ANew Improved (1921-1929, including Bostonian, Big Fellow, etc.)"O" was not used as a serial number prefix. May launch of New Improved razor with new serial number format. Old Type continues as "Brownie" and various other sets, but without serial numbers. Original 1904 patents expire November 15, 1921. Annual sales exceed 4.2M razors.
1922863913A-336676B
1923336677B-391575B
1924391576B-485927B
1925485928B-602049B
1926602050B-770070BGillette celebrates its 25th anniversary as a company. In Germany, competitor Roth-Buechner is purchased.
1927770071B-902611BFrom Oct 18 1927 to Aug 27 1928, there were no serial numbers used.
19281C-94800CSerial numbers resume. Nickerson retires. Gillette develops Kroman blades, and declines to purchase a new strip-based blade design offered by Henry J. Gaisman (Auto Strop).
192994801C-241755CThe NEW (1929-1940?)Auto Strop begins selling Probak razors and blades, using Gaisman's new design. The Probak reaches the market before Gillette launches the NEW in 1930.


[top] - [edit]1930-1949 (the "NDC" years)


In 1930 Gillette stopped using serial numbers on razors. So razors made from 1930-49 can be difficult to date precisely. However, blades made in those years were stamped with a date code: A for 1930, B for 1931, etc., plus 1-4 for the year quarter. So "A-1" means January-March 1930. In 1950 this system was expanded to include razors, too (see below). If a vintage razor is found with its original blades, the blade codes can be used to establish a rough date for the razor. This is not 100% accurate, since the blades may not be original or may have been made before or after the razor.

Production YearModels ProducedNotes
1930The NEW (1929-1940?)Gold plated Big Fellow intro'd as NEW Big Boy Deluxe. In this year only De Luxe models were numbered, starting with 1-D, and often the final D was omitted. Kroman blade introduced. Patent fight and merger with Auto Strop. Stock falls from over $100 to below $30.
1931GoodwillHenry J. Gaisman (Auto Stop) succeeds tainted management after financial scandals. Stock falls below $5. King Camp Gillette resigns as President.
1932Blue Blade introduced. Death of King Camp Gillette on July 9, 1932
1933
1934
1935
1936
1937
19383 Piece Tech (1938-1979)SheratonSenatorFirst TTO razors introduced. Thin Blade introduced. Gaisman retires, succeeded by J.P. Spang, Jr. New emphasis on sports advertising.
1939"World Series Special" Tech.
1940Regent TechRegent Tech introduced as the first closed-comb TTO.
1941Ranger TechMilord (1941, 1946-1953)"Cavalcade of Sports" theme introduced.
1942War Production Board orders dedicated military production for all razors and most blades.
1943
1944War Production Board lifts orders late in 1944.
1945
1946Milord (1941, 1946-1953)Introduction of razor end caps.
194740s Style Super Speed (1947-1954)
1948Introduction of notched post.
1949First plastic case: red/clear styrene


[top] - [edit]1950-1986 (letter codes)

The single-letter date codes are accompanied by a number, which corresponds to the quarter of the year. So 'O-1' means 1969, January-March. Date codes on blades (see above) also continued through this period.

Production YearDate CodeModels ProducedNotes
1950V3 Piece Tech (1938-1979)40s Style Super Speed (1947-1954)Milord (1941, 1946-1953)Razor Date Coding Begins with V-3
1951WBlack Tip Super Speed (1951-1952)
1952X
1953Y
1954ZFlare Tip Super Speed40s Style Super Speed TV Special Z3 & Z4
1955ABlue-Tip and Red-Tip Super Speed (1955-1959)
1956B
1957CToggle (1957-1958, 1960)Toggle Goes on Sale Christmas '57
1958D"Fat Boy" Adjustable50s Style Super Speed TV Special
1959E
1960FToggle (1957-1958, 1960)195 Adjustable ("bottom dial")
1961G"Slim" Adjustable
1962H
1963ILady Gillette
1964J
1965K
1966LBlack Handle Super SpeedThe Knack (1966-1975)
1967M
1968NBlack Handle Super Adjustable
1969O
1970P
1971RSome razors produced with Gillette Date Code Q. Trac II introduced.
1972S
1973T
1974U
1975V
1976WAtra / Contour introduced. Good News disposable introduced.
1977XBlack Handle Adjustable Gets Plastic Bottom Plate
1978Y
1979Z
1980A
1981B
1982C
1983D
1984E
1985FAtra Plus / Contour Plus introduced, with the first lube strips.
1986G
1987H




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